Our Story – The Legacy Behind Franklord
Before we became Franklord, we were the craftsmen behind India’s most respected international and Indian watch brands.
For over 35 years, our manufacturing house served iconic names across the world, quietly building precision timepieces that told stories from wrists in Switzerland to storefronts in India.
From Swiss-grade internals to reliable quartz, our hands have crafted it all — behind the scenes. Today, the world wears our work. But it was time we signed it with our own name.
The Birth of Franklord
In 2022, Sufiyan Mulla, the next generation with a vision rooted in design and digital, partnered with Jay Khatri to create something bold — a watch brand born in India, but ready for the world.
Franklord.in was born to serve modern collectors and enthusiasts who value craftsmanship, honest pricing, and real specs over hype. Our mission was clear —
Every Franklord timepiece is made with purpose — featuring sapphire glass, premium movements, surgical steel, and elegant design, all backed by industry-trusted warranties and support.
Why We Created BuyFranklord.com
After Franklord.in started gaining global recognition, we received hundreds of messages from Indian customers who said —
We listened. And thus, BuyFranklord.com was created — a special initiative focused on affordable premium watches for the Indian market. Same engineering. Same commitment. At prices that make luxury accessible for everyone.
While Franklord.in showcases our flagship luxury collections, BuyFranklord.com is our tribute to every Indian who dreams of wearing a premium timepiece without paying a fortune.
Our Philosophy
- Built by real watchmakers, not just marketers.
- 100% Indian-owned and operated.
- Every model is quality-checked, packed with care, and backed by warranty.
- We believe a great watch tells your story — and deserves one of its own.
Where We're Headed
The world is noticing Franklord. From collectors in Europe to creators in India — our watches are sparking conversations. But we’re just getting started.
We’re here to make India proud on the global stage — with watches that carry soul, specs, and signature style. Whether it’s a ₹3,000 quartz or a ₹12,000 sapphire automatic — it’s not just about the price. It’s about the pride you wear it with.
From Our Family to Yours
Thank you for being part of the Franklord journey. Whether you order from Franklord.in or BuyFranklord.com, you’re not just buying a watch. You’re becoming part of a movement — to bring world-class horology to every Indian wrist.
Your Questions, Answered: Explore Franklord Watches
While Franklord watches are crafted with the highest standards of quality, luxury, and precision, they may not be suitable for everyone. Here are a few scenarios where a Franklord watch may not meet your expectations:
- If You Prefer Basic, Disposable Watches
Franklord watches are built for those who appreciate fine craftsmanship and durability. If you’re looking for a basic, mass-produced watch that you can replace frequently, this might not be the right choice for you. - If You’re Unwilling to Invest in Longevity
Franklord watches are an investment in luxury and style, designed to last for years. If you’re looking for a short-term, low-cost option, these timepieces may not align with your goals. - If You Don’t Value the Art of Automatic Watches
Our watches feature automatic movements powered by intricate engineering. If you prefer simpler battery-powered quartz watches and don’t appreciate the elegance of mechanical craftsmanship, you may not find them appealing. - If You Want Ultra-Sporty or Digital Features
Franklord focuses on timeless elegance and classic designs. If you’re seeking digital functionalities like fitness tracking or ultra-modern sports aesthetics, a smartwatch might better suit your needs. - If You’re Looking for Over-the-Top Flashiness
Franklord watches embody understated luxury and refined sophistication. If you’re after bold, flashy designs with excessive embellishments, our collection may not match your taste. - If You Don’t Care About Heritage or Craftsmanship
With 35+ years of expertise, every Franklord watch represents heritage and excellence. If you’re indifferent to the story behind the product and its meticulous craftsmanship, you may not fully appreciate what we offer.
An automatic mechanical watch is powered by the natural motion of your wrist, eliminating the need for a battery. It combines timeless craftsmanship with self-winding technology for a reliable and precise timekeeping experience.
While automatic watches are designed to wind themselves through regular wear, occasional hand winding can ensure optimal performance, especially if the watch hasn’t been worn for a few days.
Automatic watches operate without a battery, using mechanical movement powered by your motion. Quartz watches, on the other hand, rely on a battery and offer less craftsmanship but greater accuracy.
With high-quality materials like 316L stainless steel and scratch-resistant sapphire crystal, automatic watches are built to last. Regular servicing can ensure their longevity and performance over the years.
Yes, most automatic watches come with water resistance ratings. For instance, Franklord watches are rated up to 5 ATM, making them suitable for everyday activities like hand washing and rain exposure.
To maintain your automatic watch:
- Wear it regularly or wind it manually if not in use for long periods.
- Avoid exposing it to extreme temperatures or magnetic fields.
- Get it professionally serviced every 2-3 years.
Absolutely. With versatile designs and premium craftsmanship, Franklord automatic watches are perfect for both formal occasions and everyday style.