Field Automatic Collection
The Terrain
Built for Ground Level
Your first real automatic doesn't need to cost ₹20,000. The Terrain is a Japanese 21-jewel automatic with sapphire crystal, Swiss luminous coating, and an exhibition caseback — designed by a watchmaker with 35 years of experience.
The Craftsman
35 Years. One Standard.
Most watch brands in India were started in the last five years by marketing teams. Franklord was started by a watchmaker.
Jay Khatri has spent 35 years studying movements, sourcing materials, and building timepieces — long before "D2C" or "automatic watch" became trending keywords. Every Franklord watch carries that experience: the materials he trusts, the movements he's tested, the finishing he demands.
The Terrain is his answer to a simple question: what if your first automatic watch didn't require a second thought about the price?
— Jay Khatri
6 Landscapes
Pick Your Terrain
The Terrain
Canyon
Where the earth runs red.
₹8,999
Explore
The Terrain
Taiga
Dense. Deep. Uncharted.
₹8,999
Explore
The Terrain
Glacier
Cold. Clear. Permanent.
₹8,999
Explore
The Terrain
Dune
Shaped by patience.
₹8,999
Explore
The Terrain
Granite
The foundation everything's built on.
₹8,999
Explore
The Terrain
Obsidian
Forged in fire. Finished in silence.
₹8,999
ExploreMovement
Crystal
Coating
Stainless Steel
Reserve
After 35 years, you stop being impressed by marketing. You start caring only about what's inside the case.
Founder, Franklord · 35 years in watchmaking
Your First Real Automatic.
6 landscapes. Japanese 21-jewel automatic. Sapphire crystal. ₹8,999.