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FRANKLORD • SWISS HERITAGE
The Evolution is Here
The new Majestic Aura 2.0 combines the soul of a timeless classic with high-performance upgrades. This isn't just an update—it's your new standard.
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AUTOMATIC WATCHES,
CRAFTED TO DEFINE LEGACY.

Welcome to the world of Franklord — a brand born with one purpose:
to bring the essence of global luxury into the hands of the modern Indian gentleman. Every Franklord watch is more than a timekeeper — it’s a statement of ambition, a story of bold choices, and a reflection of timeless style.
Engineered with precision, designed with emotion, and trusted by thousands — Franklord is redefining what it means to wear Indian luxury on your wrist.

EXPLORE THE LEGACY OF FRANKLORD
Constellation Blue
OPTIMUS AUTOMATIC COLLECTION
Engineered for the architects of modern India. Featuring a bold architectural design and powered by a precision Japanese automatic movement.
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Constellation Blue
THE NEW STANDARD IS SET
The Majestic Aura 2.0 is here. We've upgraded every component you asked for, from 100M water resistance to brilliant 3D Swiss Lume. This is your legacy, evolved.
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Constellation Blue
THE ULTRA-SLIM COLLECTION
More than a collection, it is an ethos. A deliberate 5mm profile, powered by a precision Swiss movement. An instrument designed for the leader who cuts through the noise with quiet confidence.
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Constellation Blue
MAHA VASTU ROMAN COLLECTION
Inspired by the ancient wisdom of Vastu and powered by Japan’s Miyota 8215 movement, this timepiece isn’t just about time — it’s about alignment. Available in 11 powerful colors.
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Constellation Blue
VANGUARD AUTOMATIC COLLECTION
Built for those who lead the way. A bold, full-numeral automatic timepiece engineered for absolute clarity and powered by a precision Japanese movement. Now in 5 regal color variants.
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Constellation Blue
HERITAGE OPEN HEART COLLECTION
The heartbeat of craftsmanship — visible through its open-heart dial. Powered by Miyota 82S5, designed to honor time with timeless elegance. Available in 6 classic color combinations.
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Constellation Blue
CELESTIAL DIAMOND COLLECTION
Crafted with lab-grown diamonds and driven by a 21-jewel automatic engine, this collection blends brilliance and precision. Made for those who don’t just wear elegance — they radiate it.
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Constellation Blue
REGAL SAPPHIRE SIGNATURE COLLECTION
A bold expression of legacy, detail, and dominance. Crafted with Sapphire glass and automatic movement to be your crown of confidence. Now in 5 regal color variants.
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OUR FLAGSHIP COLLECTION

FRANKLORD OPTIMUS AUTOMATIC

A tribute to the generation building India's future. The Optimus Automatic combines a sharp, architectural form with the relentless precision of a Japanese automatic movement. It's more than a watch; it's a partner in your ascent.

WEAR YOUR AMBITION

EXPERIENCE THE ENGINEERING

THE ULTRA-SLIM ETHOS

Your Ambition, Refined.

In an age of excess, this is an instrument of focus. A deliberate 5mm profile housing a precision Swiss movement — engineered for the leader whose loudest statement is their clarity.

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VOICES OF THE ASCENT

Hear from the leaders, innovators, and visionaries who have chosen Franklord — India's premier microbrand for the ambitious.

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Trusted by the Community

Authentic stories from the enthusiasts and creators who wear our watches.

DEEP DIVE INTO FRANKLORD

THE FRANKLORD COMMITMENT

DESIGNED IN INDIA, FOR THE ASCENT

Each Franklord timepiece is conceived and assembled in India, a testament to our nation's rising ambition. We blend global design principles with a proud Indian identity, creating watches for the new architects of legacy.

PRECISION-ENGINEERED MOVEMENTS

At the heart of every watch lies a meticulously selected Swiss or Japanese Automatic movement. This commitment to precision engineering ensures your timepiece is not just an accessory, but a reliable instrument of focus.

A SEAMLESS OWNERSHIP EXPERIENCE

From secure checkout and Cash on Delivery to our attentive customer support, we ensure every interaction is as refined as our timepieces. Your trust is our highest priority.

A PARTNERSHIP IN TIME

Your journey with Franklord extends far beyond the purchase. Our dedicated team offers expert guidance and support, ensuring your timepiece serves you faithfully as you chart your course to success.

DISCREET & INSURED DELIVERY

Your investment is protected from the moment you place your order. We partner with trusted couriers to deliver your timepiece securely and discreetly, fully insured until it reaches your hands.

A COMMITMENT TO LONGEVITY

Backed by a comprehensive warranty of up to 2 years, your Franklord watch is built to endure. It is a guarantee of quality and a promise that your instrument of ambition will stand the test of time.