The Optimus Principle: A Watch for India's Ascent
A new story is being written in India—in the glass-and-steel towers of our cities, in the lines of code that power global innovation, and in the bold ambitions of a new generation. The Franklord Optimus Automatic was created to be the symbol of this new chapter.
Its name represents the core principle of modern India: the relentless pursuit of the optimal path and the powerful optimism that fuels progress. The sharp, architectural lines of the 40mm steel case and its seamlessly integrated bracelet are a deliberate reflection of this principle, representing structure, logic, and the strength of modern ambition.
The Frost Silver dial is a canvas for vision. It represents the clarity of a new idea and the precision required to bring it to life. Its clean, minimalist aesthetic reflects the elegance of efficient design, making it the choice for the innovator who values substance and style in equal measure.
At its heart beats a precise Japanese automatic movement, the engine of this ambition. It is a quiet, constant partner in the pursuit of excellence. The Franklord Optimus is not a timepiece for looking at the past. It is a tool for building the future.
Wear Your Ambition.

The Verdict is In
As Seen On The 'Gram
About WatchGram: A trusted voice in the horology community, WatchGram provides in-depth reviews and expert opinions on timepieces. This feature gives a closer look at why the Franklord Optimus is capturing the attention of enthusiasts everywhere.
The Optimus Automatic: The Timepiece Watch Enthusiasts Can’t Stop Talking About
THE ANATOMY OF AMBITION.
Every component is meticulously engineered to be a reliable partner in your ascent.
Movement
Miyota 8215 Automatic
A time-tested Japanese automatic movement trusted by microbrands and collectors worldwide. The Miyota 8215 offers reliable performance with a 42-hour power reserve, smooth 21,600 bph sweep, and durable construction. With its proven dependability, it powers your watch with precision — no battery needed.

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