In a world chasing trends, the Franklord Optimus – Frost White remains timeless. With its crisp white dial and clean, architectural symmetry, this watch doesn’t follow style—it defines it.
Designed for those who value clarity, intention, and quiet strength, the Frost White variant embodies refined minimalism. Every detail is purposeful—elegant without excess, bold without noise.
Flip it over and witness the movement beating within through the open caseback—an inner world of precision that proves simplicity isn’t empty; it’s powerful.
Optimus isn’t just a timepiece. It’s a reflection of your purest self.

PRECISION. PRESENCE. POWER
Movement
Miyota 8215 Automatic
A time-tested Japanese automatic movement trusted by microbrands and collectors worldwide. The Miyota 8215 offers reliable performance with a 42-hour power reserve, smooth 21,600 bph sweep, and durable construction. With its proven dependability, it powers your watch with precision — no battery needed.

Finally, a Watch Brand That Gets You.
You're tired of overpriced watches with fake marketing gimmicks, cheap movements, and broken promises. We were too. That’s why we built Franklord—to change the game.
We do things differently.