
A dial with depth.
Considered proportions and a distinct colour give each Optimus its own expression, framed beneath an anti-reflective sapphire crystal.
An Indian watch brand. The art of time.
Explore the details. Open a photograph for a closer look.
FRANKLORD / OPTIMUS 2.0
An integrated automatic with a character of its own. Sculpted steel, dual sapphire and the quiet rhythm of a mechanical movement.
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FL-8
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Every collection needs one watch that refuses to behave. This is ours.
The Crimson Red is the pulse of the Optimus 2.0 line — a saturated red sunray dial in 316L surgical steel, built for the man who has earned the right to be noticed and intends to use it. Weddings, wins, Friday nights, podium moments: this is the dial that shows up in photographs whether invited or not.
Bold doesn't mean fragile. The red lives behind anti-scratch sapphire with AR coating, and a second sapphire window on the caseback puts the self-winding Japanese 21-Jewel Automatic on permanent display — 42 hours of power reserve, wound by the way you move. Front and back sapphire is a specification borrowed from watches that cost five figures; we made it the Optimus standard.
It swims, too — a genuine 100m rating — and glows, with Swiss Super-LumiNova holding the hands through the darkest hour of the party. The integrated bracelet closes with a butterfly clasp that feels like punctuation.
Optimus means "the best" in Latin. The Crimson Red is the best, with the volume up.
Arrives in the Premium Collector's Box with Certificate of Authenticity and a personally signed Founder's Note.
Specifications — Optimus 2.0
Case: 40mm · 316L surgical stainless steel · premium brushed & polished finishing
Crystal: Dual Sapphire — anti-scratch, AR-coated front + sapphire exhibition caseback
Movement: Japanese 21-Jewel Automatic · self-winding · 42-hour power reserve
Water resistance: 100m — fully swim-rated
Lume: Swiss Super-LumiNova® hands and markers
Bracelet: Integrated 316L stainless steel · butterfly clasp
In the box: Premium Collector's Box · Certificate of Authenticity · Founder's Note by Jay Khatri · watch-care cloth
Warranty: 2-Year Franklord Warranty · Free insured shipping across India · Easy returns · EMI available
Your watch includes a two-year Franklord warranty, subject to the policy's coverage and exclusions. Check our delivery information, warranty terms and returns policy before ordering.
BEYOND THE FIRST IMPRESSION
The character of Optimus lives in the details. From the dial to the bracelet, every surface has its place.

Considered proportions and a distinct colour give each Optimus its own expression, framed beneath an anti-reflective sapphire crystal.

A sapphire exhibition window reveals the rotor and mechanical movement, bringing another dimension to a daily companion.

The integrated bracelet meets the case in a flowing silhouette. Brushed surfaces, polished edges and a butterfly clasp complete the profile.
Collection detail images. Refer to the product gallery above for your selected dial and finish.
THE PLEASURE OF MECHANICAL TIME
Inside the Optimus, a Japanese automatic movement winds through the motion of your wrist. A spring stores the energy. The mechanism marks the passing seconds.
No battery. A small daily ritual, and a different way to experience time.
THE ARRIVAL IS PART OF THE EXPERIENCE
For your collection, or a thoughtful gift. Your chosen Optimus comes with the details that make it a Franklord.
THE FRANKLORD COMMUNITY
BEFORE IT BECOMES YOURS
A good choice begins with the right details. Here are a few things to know about your Optimus.
YOUR TIME. YOUR EXPRESSION.
Optimus 2.0 · Crimson Red
Rs. 15,999.00