
A dial with depth.
Considered proportions and a distinct colour give each Optimus its own expression, framed beneath an anti-reflective sapphire crystal.
An Indian watch brand. The art of time.
Explore the details. Open a photograph for a closer look.
FRANKLORD / OPTIMUS 2.0
An integrated automatic with a character of its own. Sculpted steel, dual sapphire and the quiet rhythm of a mechanical movement.
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FL-7
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Minimalism isn't the absence of detail. It's the confidence to show all of it.
The Frost White is the cleanest statement in the Optimus 2.0 line — a crisp white sunray dial on integrated 316L surgical steel, made for the man who edits his life down to what works. White shirts, clear desks, clear decisions: this dial belongs to all of them, from Monday's first meeting to Sunday's last coffee.
A white dial is the hardest one to keep perfect — which is exactly why the Optimus protects it with anti-scratch sapphire and AR coating. Years from now, it will still read like a fresh page. Flip it over and the second sapphire pane — the exhibition caseback — shows the self-winding Japanese 21-Jewel Automatic doing quiet, precise work with a 42-hour reserve. Purity in front; honesty behind.
It's swim-rated to a real 100 metres, lit by Swiss Super-LumiNova, and closes with an integrated butterfly clasp — a watch with nothing extra and nothing missing.
Optimus is Latin for "the best." The Frost White is the best, with everything unnecessary removed.
Arrives in the Premium Collector's Box with Certificate of Authenticity and a personally signed Founder's Note.
Specifications — Optimus 2.0
Case: 40mm · 316L surgical stainless steel · premium brushed & polished finishing
Crystal: Dual Sapphire — anti-scratch, AR-coated front + sapphire exhibition caseback
Movement: Japanese 21-Jewel Automatic · self-winding · 42-hour power reserve
Water resistance: 100m — fully swim-rated
Lume: Swiss Super-LumiNova® hands and markers
Bracelet: Integrated 316L stainless steel · butterfly clasp
In the box: Premium Collector's Box · Certificate of Authenticity · Founder's Note by Jay Khatri · watch-care cloth
Warranty: 2-Year Franklord Warranty · Free insured shipping across India · Easy returns · EMI available
Your watch includes a two-year Franklord warranty, subject to the policy's coverage and exclusions. Check our delivery information, warranty terms and returns policy before ordering.
BEYOND THE FIRST IMPRESSION
The character of Optimus lives in the details. From the dial to the bracelet, every surface has its place.

Considered proportions and a distinct colour give each Optimus its own expression, framed beneath an anti-reflective sapphire crystal.

A sapphire exhibition window reveals the rotor and mechanical movement, bringing another dimension to a daily companion.

The integrated bracelet meets the case in a flowing silhouette. Brushed surfaces, polished edges and a butterfly clasp complete the profile.
Collection detail images. Refer to the product gallery above for your selected dial and finish.
THE PLEASURE OF MECHANICAL TIME
Inside the Optimus, a Japanese automatic movement winds through the motion of your wrist. A spring stores the energy. The mechanism marks the passing seconds.
No battery. A small daily ritual, and a different way to experience time.
THE ARRIVAL IS PART OF THE EXPERIENCE
For your collection, or a thoughtful gift. Your chosen Optimus comes with the details that make it a Franklord.
THE FRANKLORD COMMUNITY
BEFORE IT BECOMES YOURS
A good choice begins with the right details. Here are a few things to know about your Optimus.
YOUR TIME. YOUR EXPRESSION.
Optimus 2.0 · Frost White
Rs. 15,999.00