ByFranklord Is Now Franklord: Here's What Changed

If you've shopped with Byfranklord before or you've landed here after searching "is Byfranklord the same as Franklord" — here's the short version: Byfranklord and Franklord have merged. Same company, same team, same watches. Just one brand name going forward.

We're writing this post to clear up any confusion and walk you through exactly what's changed, what hasn't, and where to find the watches you're looking for.

Why We Merged Byfranklord Into Franklord

Byfranklord launched as a companion initiative to Franklord — built to offer accessible, everyday quartz watches alongside Franklord's automatic collections. In practice, having two separate brand names for one company created more confusion than clarity. Customers weren't always sure if Byfranklord and Franklord were related, whether warranties carried over between the two, or which site to shop on.

Rather than run two identities that answer to the same team, we've folded Byfranklord's product range into Franklord. One brand, one catalogue, one place to reach us.

What's Changing

• The Byfranklord product range now lives on franklord.in, alongside Franklord's automatic collections.
• Product pages, pricing and availability for these watches are now managed directly on the Franklord website.
• Going forward, all new affordable quartz launches will also be listed under the Franklord name.

What's Not Changing

• Your warranty is fully honoured. If you bought a watch from Byfranklord, your warranty terms remain exactly as promised at purchase, nothing is void or reduced because of the merger.
• Support contacts remain the same. Reach us at support@franklord.in or +91 9869130175 for any order, warranty, or product query — whether you bought from Byfranklord or Franklord.
• Order tracking, returns, and exchanges continue as per the original policy you purchased under.
• The watches themselves are unchanged — same specs, same craftsmanship, same pricing tier.

Franklord Still Offers Both Ranges

To be clear, this merger doesn't mean Franklord is "going affordable." Franklord continues to offer two distinct lines under one name:

• Franklord Automatic Collections — luxury mechanical watches (Optimus, Sovereign, Majestic Aura, Diamond Collection, and more)
• Franklord Everyday Collections (formerly Byfranklord) — accessible, well-made quartz watches for daily wear

Both are made with the same attention to detail and backed by the same warranty promise — just designed for different moments and budgets.

Products That Have Migrated

Here are three watches from the former Byfranklord range that are now live on franklord.in:

1. Franklord Eccentrica 

An asymmetric small-second watch with a textured champagne gold dial, chocolate brown sub-dial, and a vintage-inspired cushion case. Powered by a Japanese quartz movement, finished in 316L stainless steel, and paired with a dark brown leather strap. Priced at ₹4,999. View the Eccentrica Champagne Dune

2. Franklord Prestige

An 8mm ultra-slim dress watch with a black sunburst dial, 3D applied Roman numerals, and a stainless steel bracelet with a secure butterfly clasp. Runs on a precision Japanese quartz movement. Priced at ₹4,999. View the Prestige Onyx Steel

3. Franklord Classique 

A 6.5mm ultra-slim gold dress watch with a deep green sunray dial and a gold Milanese bracelet, built for festive occasions and formal wear. Powered by a Miyota GL22 Japanese movement. Priced at ₹3,999. View the Classique Emerald

More watches from the former Byfranklord catalogue will continue to be added to franklord.in in the coming weeks.