India's First Microbrand Women's Automatic Watch Is Here — Meet Franklord's Empress Collection
For years, Indian women who wanted a luxury automatic watch had only two choices. They could spend a fortune on an international brand. Or they could settle for a basic battery-powered watch that did not match their taste. Franklord, India's homegrown luxury watch microbrand, just changed that forever.
With the launch of The Empress Collection, Franklord has made history. It is India's first independent microbrand to launch a women's automatic watch. This isn't just another pretty watch — it is a statement piece, a milestone, and a masterpiece rolled into one.
What Makes The Empress Collection a Historic Launch for India
India has seen plenty of affordable watches and plenty of expensive imported ones, but the space in between — beautifully crafted, mechanically sophisticated, and designed specifically for women by an Indian brand — has always been empty. The Empress fills that gap with pride.
Franklord was founded to bring world-class watches to Indian wrists. It is known for sapphire glass, premium steel, and Japanese movements. The Empress carries all of that DNA and adds something new: a design philosophy that celebrates the modern Indian woman who builds her own empire.
The Empress Features: Everything You Need to Know
A Dial That Is Truly One of a Kind — Mother-of-Pearl
The heart of The Empress is its natural Mother-of-Pearl dial. Mother-of-Pearl (also called MOP). When light falls on it, it shifts and shimmers through colours — soft pinks, deep greens, and pearlescent whites — all at once. You're not just buying a watch — you're owning something no one else in the world has.
48 Hand-Set Clear Stones — The Celestial Halo
Surrounding the dial is a halo of 48 meticulously hand-set clear stones that catch and scatter light beautifully. Under city lights or at an evening event, this sparkle is subtle yet stunning — the kind that draws compliments without demanding attention.
Powered by Your Own Movement — Miyota 6T15 Automatic Caliber
The Empress runs on the Miyota 6T15 Automatic movement, a premium Japanese caliber trusted by watchmakers worldwide. Here's what makes it special:
- No battery required — the watch winds itself through the natural movement of your wrist
- Beats at 28,800 vibrations per hour for an incredibly smooth, sweeping second hand
- Houses 21 jewels, which reduce internal friction and increase long-term reliability
- Offers a power reserve of approximately 40 hours, meaning it keeps ticking even when you rest
In simple terms: this watch is alive. It breathes with you.
Glow-in-the-Dark Hands — Swiss BGW9 Super-LumiNova
The hands of The Empress are treated with Swiss BGW9 Super-LumiNova, which means they emit a piercing ice-blue glow in low light. Whether it's a pre-dawn morning or a dimly lit restaurant, you'll always be able to read your watch effortlessly.
Built to Last — 316L Surgical-Grade Stainless Steel
The case and bracelet are crafted from 316L surgical-grade stainless steel — the same material used in medical implants and high-end Swiss watches. It is resistant to corrosion, retains its mirror polish for years, and sits comfortably on the wrist without causing skin irritation.
Crystal-Clear Visibility: Sapphire Glass with Anti-Reflective Coating
The watch face is protected by ultra scratch-resistant sapphire glass with an anti-reflective coating. Sapphire is the hardest material used in watchmaking after diamond — so daily wear, accidental bumps, and keys in your bag won't leave a mark.
The Iconic Jubilee Bracelet with Butterfly Clasp
The bracelet follows the classic Jubilee-style link design — a style first seen on prestigious dress watches — engineered for fluid comfort around the wrist. It is secured by an invisible butterfly clasp that locks firmly and opens smoothly, with no awkward fumbling.
Limited Availability — Each Empress Is a Serialized Piece
Because the Mother-of-Pearl dials are naturally sourced and the Miyota movement assembly is done by hand, The Empress is produced in strictly controlled, serialized batches. Once a batch sells out, the wait for the next one can stretch to months. This isn't a marketing tactic — it is simply the reality of producing something genuinely rare and handcrafted.
Packaging — The Empress Experience Begins Before You Open the Box
Every Empress arrives in a signature heavy-weight luxury presentation box lined with plush interior finishing. Whether you're gifting it to someone you love or treating yourself, the unboxing is an experience in itself.
The Perfect Gift for the Women Who Lead
Looking for a gift for a wedding, anniversary, birthday, or career milestone? The Empress is the kind of gift that says I see how far you've come — and it says it without a single word. It pairs beautifully with formal wear, ethnic outfits, and power dressing alike.
Why Franklord Empress Stands Apart from Regular Women's Watches in India
Most women's watches available in India at this price point are quartz (battery-powered) with generic dials and plastic cases. The Empress is in a completely different league:
- Automatic movement vs cheap quartz
- Natural Mother-of-Pearl dial vs printed dials
- Sapphire crystal glass vs mineral or acrylic glass
- Surgical steel construction vs plated alloy cases
- Hand-set stones vs glued decorations
- Swiss LumiNova hands vs basic painted hands
You're getting international-standard watchmaking, designed and assembled in India, at a fraction of international brand prices.
Shop The Empress Collection
Ready to reign your time? Explore the full Franklord Empress Women's Automatic Watch Collection here: franklord.in/collections/empress-womens-automatic-watches
Frequently Asked Questions (FAQ) — Franklord Empress Collection
Q1. What makes the Franklord Empress different from other women's watches in India? The Empress is India's first automatic women's watch from an independent microbrand. It features a natural Mother-of-Pearl dial and a Miyota 6T15 automatic movement (no battery needed).It also has sapphire glass and 48 hand-set stones.These features are usually found only in international luxury watches that cost much more.
Q2. Does the Empress watch need a battery? No. The Empress runs on an automatic movement, which means it is powered entirely by the motion of your wrist. As long as you wear it regularly, it stays wound and running. If you haven't worn it for a couple of days, a few shakes or wearing it for a short while will get it ticking again.
Q3. Are all Empress watches exactly the same? No — and that's the beauty of it. Since every Mother-of-Pearl dial is sourced from natural shells, no two dials look exactly the same. Your Empress is truly a unique piece.
Q4. Is the Empress water resistant? The Empress, like other Franklord watches, is built with everyday durability in mind. It can handle splashes and light exposure to water. However, it is advisable to avoid submerging any luxury automatic watch unless it carries an explicit swimming or diving rating.
Q5. Is this watch suitable as a gift? Absolutely. The Empress comes in a signature luxury presentation box, making it ready to gift straight out of the box. It's ideal for birthdays, anniversaries, weddings, promotions, and any milestone worth celebrating.
Q6. Can I get a warranty or movement guarantee? Yes. The Empress comes with a standard 2-year warranty. Franklord also offers a Lifetime Movement Guarantee upgrade for an additional one-time investment of ₹2,999, protecting your Miyota 6T15 caliber against mechanical failure for life.
Q7. Is the Empress available in multiple variants? Yes. The Empress is available in multiple colour variants, including the Emerald Green & Silver edition. Check the official collection page for all current available editions, as batches are limited and sell out quickly.
Q8. How do I keep an automatic watch running properly? Wear it regularly — daily wear keeps it wound. If storing it for more than a day or two, give it a gentle manual wind or use a watch winder. Avoid extreme magnets, very high temperatures, and store it in its box when not in use. A professional service every 3–5 years keeps it in top condition.
