Choosing a luxury watch, especially your first automatic timepiece, brings with it a fascinating world of questions. At Franklord, India's own luxury automatic watch brand, we believe in making this journey as clear and exciting as possible. We’ve compiled the most frequently asked questions to help you understand the engineering, materials, and care that goes into every Franklord watch.
Understanding Automatic Watch Movements
The core of a luxury watch is its movement. Here, we answer the most crucial questions for new collectors.
Q1: What is the difference between an Automatic and a Quartz watch?
This is the fundamental difference that sets luxury mechanical watches apart:
Automatic (Mechanical): A watch that is powered entirely by a miniature machine inside. It has no battery. It uses a rotor to harness the kinetic energy from the movement of your wrist, winding a mainspring to keep time. This intricate mechanical assembly is valued for its craftsmanship and long lifespan. Franklord watches feature these precise automatic movements, giving you a watch with a true, lasting soul.
Quartz: A watch powered by a small battery. It uses an electric current sent through a quartz crystal to regulate time. Quartz watches are highly accurate but lack the mechanical artistry and continuous, sweeping second-hand motion of an automatic timepiece.
Q2: What is the 'Power Reserve'?
The power reserve refers to how long an automatic watch will continue to run after you take it off your wrist.
Most quality automatic movements, like those found in the Franklord Optimus and Maha Vastu collections, offer a power reserve of around 40-42 hours.
This means you can set your watch down on Friday evening, and it will still be ticking smoothly when you put it back on Monday morning.
Q3: Do I need to wind my Franklord Automatic Watch?
Generally, no, not if you wear it regularly!
If you wear your watch every day, the self-winding rotor will keep it fully powered.
If the watch stops after a few days off the wrist, you simply need to manually wind it 20–30 times using the crown to get it started and set the time before wearing it again.
Q4: What materials are essential for a true luxury watch?
A watch built to last generations relies on superior materials. When you explore the collections at Franklord (visit us at https://franklord.in/), you'll see these premium components:
Sapphire Crystal: This is the clear glass protecting the dial. Sapphire is nearly scratch-proof, second only to diamond in hardness, ensuring clear readability for the life of the watch.
316L Stainless Steel: Known as "surgical-grade" steel, 316L offers superior corrosion resistance and a brilliant, lasting finish, ensuring the case and bracelet maintain their strength and elegance.
Q5: What do "ATM" and "Meters" mean on my watch?
These terms refer to Water Resistance, a crucial measure of durability.
ATM (Atmospheres): The standard unit for measuring water resistance. For example, 5 ATM is roughly equivalent to 50 meters (M).
5 ATM (50M): This rating, common on many Franklord watches, means the watch can easily handle daily exposure like rain, hand washing, and splashes. It is not suitable for swimming or diving.
Q6: How often do I need to service my automatic watch?
Like any fine machine, an automatic watch requires occasional professional care to maintain its precision.
General Guideline: Experts recommend a full service like cleaning, lubricating, and checking all components—every 5 to 7 years.
This ensures the tiny gears and oils remain fresh, guaranteeing your Franklord timepiece performs reliably and accurately for a lifetime.
Q7: Is a Franklord Automatic Watch a good investment?
While few watches outside of rare vintage pieces appreciate purely in financial value, an automatic watch from Franklord is a superb investment in style, craftsmanship, and legacy.
Longevity: Its mechanical nature means it can be maintained indefinitely and passed down.
Quality: You are investing in premium materials and renowned mechanical engineering (like the Japanese Miyota movement), which far outlasts any battery-powered alternative.
An automatic watch is a piece of wearable engineering. By understanding these FAQs, you are better equipped to enjoy and care for your Franklord timepiece for generations to come.
