Jay Khatri, the founder of Franklord and a watch enthusiast himself decodes the philosophy and mechanics behind the Maha Vastu watch; a watch loved by hundreds of people.
The Philosophy: “Maha Vastu” meets Roman Heritage
At the heart of this watch is a unique fusion: ancient Indian energy-alignment wisdom (Vastu) and the timeless elegance of Roman-numeral design. According to Franklord’s own description, the collection is built on the premise that a watch isn’t just a device to tell time—it’s an object that influences and reflects energetic flow in our lives.
Here’s what makes it special:
The Roman numerals evoke structure, legacy, and a sense of permanence — a nod to classical craftsmanship and discipline.
The “Maha Vastu” element means that design choices (colour, orientation, material) are selected so that wearing the watch aligns the wearer with positive energy. Franklord offers different dial colors symbolizing different energies like abundance, prosperity, peace, clarity.
In the video Jay Khatri explains how this isn’t just about showing off a watch but about wearing something that represents alignment, intention and presence. Combining the ancient energy (Vastu) with the material (automatic movement, sapphire crystal) gives it a deeper feeling than a typical fashion accessory.
Why It’s Getting Loved
In the blog and the product page for the watch, Franklord highlights a few reasons why this model is a standout:
Exceptional visual appeal: The Roman-numeral dial, premium materials (sapphire crystal, stainless steel case), colour variants.
Mechanical movement: The watch uses a Japanese Miyota 8215 automatic movement (21 jewels, 42-hour power reserve) in this version with no battery needed, which appeals to watch lovers.
Story and meaning: For people tired of purely aesthetic watches, the “Maha Vastu” philosophy gives a narrative—wearing the watch becomes more than just looking good.
Indian microbrand appeal: Franklord focuses less on mass production and more on thoughtful design, storytelling, and craftsmanship. Instead of copying Western luxury aesthetics, Franklord adds deeper cultural meaning. The Maha Vastu edition is a perfect example of that.
So in short, the watch brings together style, build quality and a meaningful concept, which is why it’s emerging as the most popular piece in the Franklord range.
Exciting Update for Females & Personalisation
Here’s another cool piece of news — Franklord is expanding this offering into the female segment. That means the Maha Vastu concept will soon have watches designed specifically for women’s wrists and aesthetics (smaller size, adapted straps etc.).
Plus they’re offering customisation via WhatsApp. Want a specific dial-colour, lab diamonds, maybe even an engraving? You can customise through WhatsApp to tailor the watch to your style and preference.
Final Thoughts
The Maha Vastu isn't just worn; it's experienced. It's for the individual who understands that true luxury speaks softly, that quality outlasts quantity, and that the best accessories don't just complement an outfit—they enhance one's entire presence.
