A new chapter in Indian horology has just begun. Franklord, a name synonymous with accessible luxury and meticulous craftsmanship, has officially launched its highly anticipated Optimus Automatic collection. This new line is more than just a series of timepieces; it's a testament to the brand's philosophy that true luxury is not defined by an exorbitant price tag, but by lasting quality and a story worth telling. The Optimus Automatic collection is designed for the modern gentleman who values a blend of bold aesthetics, mechanical precision, and enduring elegance.
Franklord Optimus: Indian Luxury Redefined
At the core of every Optimus watch lies a sophisticated Japanese Miyota automatic movement. Unlike battery-powered quartz watches, this mechanical heart is powered by the natural motion of the wearer's wrist. This self-winding mechanism is a nod to traditional watchmaking and offers a seamless, sweeping motion of the second hand. This not only provides a sense of premium quality but also ensures the watch is a living piece of engineering, with a power reserve of up to 42 hours. For the watch enthusiast, this is a feature that elevates the Optimus from a simple accessory to a true horological instrument. To showcase this marvel of engineering, Franklord has included a transparent caseback, allowing the wearer to admire the intricate dance of gears and springs that power their timepiece.
A Collection of Elegance and Style
The Optimus Automatic collection is a celebration of a timeless, integrated design that Franklord has perfected. The watches are available in three distinct and versatile colours, each one telling its own story.
Constellation Blue: Inspired by the night sky, this deep blue dial exudes sophistication and class. It's a statement piece that adds a touch of boldness to both formal and casual attire.
Onyx Black: The classic and powerful Onyx Black variant is the epitome of understated elegance. Its sleek finish makes it a versatile choice for any occasion, from a business meeting to a black-tie event.
Frost White: Clean, crisp, and effortlessly stylish, the Frost White model stands out with its pristine dial. It's a modern and minimalistic choice that adds a fresh perspective to your personal style.
Built to Endure: Uncompromising Materials and Craftsmanship
Franklord has a reputation for using high-grade materials, and the Optimus collection is no exception.
316L Stainless Steel: Each watch is meticulously crafted from surgical-grade, a material known for its exceptional durability and resistance to corrosion. This ensures that the watch not only feels substantial on the wrist but can also withstand the rigors of daily wear, maintaining its polished finish for years to come.
Scratch-Resistant Sapphire Crystal: The dial is protected by a sapphire crystal, one of the hardest and most scratch-resistant materials used in watchmaking. This guarantees a crystal-clear view of the dial, free from unsightly marks or scuffs.
BGW9 Super-LumiNova: For low-light visibility, the hands and dial markers are coated with BGW9 Super-LumiNova. This luminous material charges under light and emits a distinct blue glow, ensuring you can read the time with ease, whether you're in a dimly lit restaurant or a dark theatre.
Integrated Bracelet: The watches have integrated bracelet, designed to flow seamlessly from the case. This not only enhances the aesthetic appeal but also provides a more secure and comfortable fit, fastening with a refined butterfly clasp.
Final Thoughts
The Optimus Automatic collection is more than a new release—it's Franklord's promise to deliver quality, luxury, and a beautiful narrative for the wrist of the modern Indian man. This is a collection that proves that you don't have to choose between exceptional craftsmanship and an accessible price point.
